Oct 23, 2026  
2026-2027 Academic Catalog 
    
2026-2027 Academic Catalog
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BUS 1101 - Introduction to Business


Credits: 3

Catalog Description
An introductory study of the functional areas of business to help students realize the integral role business plays in the economy and our lifestyles. Topics include the major elements in the business environment, forms of business ownership, competition in the domestic and international market, management of human and financial resources, marketing, business technology and information management, accounting, and business and personal finance.

Additional fee to student: No

Learner Outcomes
  1. The components and interplay among the major elements of a business environment.
  2. The structures and opportunities of business ownership.
  3. The dynamics of competing within both domestic and global markets.
  4. The current challenges in managing human and financial resources.
  5. The design and deployment of effective marketing strategies.
  6. The use of technology in business operation and information management.
  7. The use of financial information and accounting in business decision making.
  8. The securities market and its role in corporate and personal finance.

Major Areas of Course Content
  1. Economic Challenges Facing the U.S.
  2. Global Dimensions of Business
  3. Ethics & Social Responsibility
  4. Forms of Business Ownership
  5. Entrepreneurship, Small Business & Franchising
  6. Management & the Internal Organization
  7. Human Resource Management
  8. Labor-Management Relations
  9. Production & Operations Management
  10. Marketing Management
  11. Business Information Systems
  12. Accounting
  13. Business and Personal Finance
  14. ECommerce

Credit for Prior Learning Options
No credit for prior learning option is available for this course.



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