BUS 2142 - Principles of Marketing

1. Understand how ethical and social responsibility issues affect marketing decisions and impacts consumers.
2. Understand the elements of strategic marketing planning.
3. Understand the processes and factors influencing the targeting of the marketplace.
4. Understand the decision making processes of individual consumers and organizations.
5. Understand product concepts and strategies used to create value in the marketplace.
6. Understand pricing concepts and techniques that capture value.
7. Understand channel and supply chain management concepts to deliver value to all channel members.
8. Understand marketing communications concepts that effectively promote products/services.
9. Understand the external marketing environments that impact a firm.
10. Understand the basic elements in developing a global marketing mix strategy.
11. Apply marketing concepts to real world situations.
12. Identify the components of an effective marketing plan and common problems that often exist with them.
13. Develop a marketing plan for a product/service that includes a financial marketing budget.
14. Understand the various social media marketing components that affect marketing decisions and impact consumers and organizations.

1. The Marketing Process
2. Consumer and Organizational Buying Behavior
3. Marketing Segmentation, Targeting and Positioning
4. Ethics and Social Responsibility
5. Global Marketing
6. Marketing Research
7. Marketing Mix Strategies for Decisions Regarding Product, Price, Promotion and Distribution
8. Strategic Marketing and Strategic Marketing Management
9. Marketing Plan
10. Social Media Marketing