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Oct 23, 2026
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BUS 2143 - Social Media Marketing
Credits: 3
Catalog Description
The course will explore the foundations of social media marketing. Students will learn how social media is used in a business setting and how to boost brand recognition and achieve organizational goals. Students will learn to establish social media strategies, build and manage campaigns, and develop social media content. Current social media and emerging media channels will be discussed. Social media analytics and metrics will be analyzed. Students may be required to establish social media accounts in order to complete hands-on social media projects.
Additional fee to student: No
Learner Outcomes
- Define social media channels and identify key trends in an evolving medium including security, privacy, and ethics.
- Apply best practices for utilizing various social media channels in marketing plans.
- Analyze social media analytics and metrics.
- Create a social media marketing campaign with targeted objectives and outcomes.
Major Areas of Course Content
- Social Media Channels (Popular, Current, and Emerging Channels)
- Establishing Social Media Marketing Goals and Objectives
- Social Media Content Creation
- Social Media Monitoring (Security, Privacy & Ethics)
- Evaluate Social Media (Analytics and Metrics)
- Social Media Marketing Plan
Credit for Prior Learning Options
No credit for prior learning option is available for this course.
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