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Oct 23, 2026
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BUS 2242 - Principles of Retailing
Credits: 3
Catalog Description
This course is a study of retailing as it is conducted in both this country and internationally. Topics include aspects of store location, layout and design, retail management, retail buying, assortment planning, customer service, consumer behavior, store organization and legal issues.
Additional fee to student: No
Learner Outcomes
- Explain the importance of retailing in our society and around the world.
- Describe the different types of in-store retailers.
- Describe the different types of non-store retailers.
- List what stages customers go through when selecting a retailer and purchasing merchandise.
- Discuss issues that should be considered when a retailer determines the location for their business.
- Explain the ethical and legal issues associated with the retail industry.
- Discuss how store managers recruit, select, motivate, train, and evaluate their employees.
- Understand the uses of the most common types of retail promotion.
- Compute mark-up and mark-down, open-to-buy, and other merchandising math equations used in the retail field.
- Understand the elements of the retail mix.
- Discuss and explain a customer service program for retail employees.
Major Areas of Course Content
- Introduction to retailing
- Store-based and non-store retailing
- The retail customer
- Customer buying behavior
- Retail market and financial strategy
- Retail locations and site selections
- Buying and pricing merchandise
- Retail promotion mix
- Managing the store
- Store layout, design and visual merchandising
- Customer service
- Retail selling
- Careers in retailing
- Starting your own retail business
Credit for Prior Learning Options
Credit by Portfolio Review
Credit for Prior Learning Option Procedure(s)
Student completes detail portfolio showing retail experience, training and knowledge in field.
Add to Portfolio (opens a new window)
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