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Oct 23, 2026
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MCOM 1151 - Principles of Public Relations
Credits: 3
Catalog Description
This course looks at the history, practice, and development of public relations in a democratic society. Students learn how to analyze and critique public relations cases in contemporary culture. Students focus on understanding how to conduct ethical public relations campaigns, learn how to apply public relations principles, and use specific strategies to promote brand awareness.
Minnesota Transfer Curriculum (MnTC) Goal Area(s) fulfilled: Goal 01C: Communication
Additional fee to student: No
Learner Outcomes
- Identify the basic tools, functions, and goals of public relations in contemporary society.
- Identify the strategies, tactics, and techniques of public relations programs.
- Identify and analyze specific public relations strategies for various audiences and purposes, such as brand imaging, message drafting, crisis management techniques, and crafting media relationships.
- Develop a basic public relations campaign including research, objectives, programming, and evaluation.
- Examine how to craft a campaign to fit client need and the organization at large, including investigating case studies, conducting research, and developing media aids (brochures, advertisements, flyers, social media campaigns and portfolios).
- Explore the legal and ethical implications of public relations campaign designs.
- Examine the impact of campaign effectiveness by analyzing specific case studies.
Major Areas of Course Content
- Public relations role, practice, and origins
- Public relations research, planning, monitoring, and evaluation
- Theory, ethics, and laws affecting public relations practice
- Strategic management of communication channels and media
- Tactics and techniques used in campaigns
- Crisis and credibility in public relations
Credit for Prior Learning Options
No credit for prior learning option is available for this course.
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