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Oct 23, 2026
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MCOM 2121 - Media Writing Credits: 3
Catalog Description This course provides an introduction to basic techniques and strategies for gathering information and presenting it in writing for the various mass media. There will be instruction in writing news and feature articles, news releases, public relations, broadcast, and advertising copy.
Minnesota Transfer Curriculum (MnTC) Goal Area(s) fulfilled: Goal 01C: Communication
Additional fee to student: No
Learner Outcomes
- Demonstrate an ability to write clearly and concisely.
- Identify, explain, and demonstrate what constitutes a professional media story.
- Identify, obtain, and evaluate credible and diverse sources of information.
- Demonstrate the ability to tell stories across various media platforms and audiences.
- Understand and use a variety of story structures: inverted pyramid, narratives, rewrites, press releases, profiles and features, advertising copy.
- Identify and apply differences between print, broadcast and online writing forms.
- Identify and describe ethical and legal principles for mass media practitioners.
- Display news judgment and understand newsworthiness.
Major Areas of Course Content
- Mass media reporting and writing processes and strategies
- Ethical and social roles of mass media practitioners
- Application of reporting and writing skills to writing assignments
- Journalism norms and values
- Special demands of creating content for online delivery
Credit for Prior Learning Options No credit for prior learning option is available for this course.
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