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Oct 23, 2026
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MUSC 2120 - Music Industry: Management, Administration, and Promotion
Credits: 3
Catalog Description
This course will investigate the role of management, administration, and individual musicians within the music industry. Topics include contracts, promotion, publicity strategies, strategic partnerships, sponsorship, for-profit and non-profit sectors, and challenges specific to the music industry. Students will build a working vocabulary of music industry topics and participate in practical field experience.
Additional fee to student: No
Learner Outcomes
- Demonstrate knowledge of basic business practices and terminology within the music industry.
- Identify differences in the operation of the independent artist or entrepreneur and corporate business.
- Recognize and categorize the wide range of career opportunities related to management of artists, arts organizations, and event promotion and production in music industry.
- Identify and analyze the multiple ways the music industry and its sectors use principles and techniques of marketing, promotion, management, and merchandising, including the development, manufacturing, distribution, and retailing of musical products.
- Explain how computers and information technologies influence the business environment, e-commerce, and the decisions of various sectors of the music industry.
- Demonstrate an overview understanding of organizational structures, practices, and standard issues associated with music organizations.
Major Areas of Course Content
- Music industry terminology and current issues
- Concert and event promotion
- Management of artists, arts projects, and organizations within the music industry
Credit for Prior Learning Options
Credit by Portfolio Review
Credit for Prior Learning Option Procedure(s)
Contact Department Chair.
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