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Aug 06, 2026
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BUS 2143 - Social Media Marketing
Credits: 3
Catalog Description
The course will explore the foundations of social media marketing. Students will learn how social media is used in a business setting and how to boost brand recognition and achieve organizational goals. Students will learn to establish social media strategies, build and manage campaigns, and develop social media content. Current social media and emerging media channels will be discussed. Social media analytics and metrics will be analyzed. Students may be required to establish social media accounts in order to complete hands-on social media projects.
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