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Aug 06, 2026
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MCOM 1151 - Principles of Public Relations
Credits: 3
Catalog Description
This course looks at the history, practice, and development of public relations in a democratic society. Students learn how to analyze and critique public relations cases in contemporary culture. Students focus on understanding how to conduct ethical public relations campaigns, learn how to apply public relations principles, and use specific strategies to promote brand awareness.
Minnesota Transfer Curriculum (MnTC) Goal Area(s) fulfilled: Goal 01C: Communication
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